Mobile eCommerce is opening a new direction in the eCommerce field, where the customers will feel more comfortable to shop online. The maximum of the online consumer base is covered with the Millennials and Gen Zers holders, and they are more likely to purchase items from their smartphones. For these new tech-savvy individuals the growth of mobile eCommerce is increasing through time. This mobile eCommerce is contributing major salse growth to the eCommerce industry and is an important part. So let’s see first the basic things of mobile eCommerce.
What is Mobile eCommerce and why is it important?
Mobile eCommerce is one of the many subsets of the eCommerce industry, where the user will be able to purchase items by using a wireless digital device, i.e., handheld computers, laptops, and smartphones. But among this, research shows that smartphones are closest to customers as the preferred devices to shop online. Using smartphones is way more comfortable than sitting with the desktop. And mobile eCommerce shares a wide sales growth in eCommerce which is not possible by using solely the desktop eCommerce site. Developing a mobile-friendly eCommerce site is important, as you, yourself will not like it if your own website is talking so much time to load, and if you have to scroll right and left to check the full site. According to a survey, almost 45% of the customers abandon their carts into one site if it takes too much time to load. Many of the customers prefer to shop from their phones which can increase the sales of the sites and hence today in this article I will share the 4 trends for Mobile eCommerce to try in 2020.
4 Trends for Mobile eCommerce to try in 2020
There are still many things to get improved in eCommerce, as it is still growing. But to retain more customers and get a boost up in sales it is important to catch the mobile shoppers, and improving mobile eCommerce is one of them. Below are some common trends which, if followed properly, will provide more convenience to the consumers base, when they will shop online from their smartphones, and ultimately tends to be the loyal ones,
Fix the breakdowns in your Mobile eCommerce site:
Reach your customers whenever they are willing to, don’t let them wait for long. Fix the breakdown in your site immediately, because there are many users who prefer physical in-person shopping from a brick and mortar store, may visit your site just to check on the products, you have this opportunity to turn them your online customers. Reduce the bandwidth and compress the high-resolution images on your site to avoid slow loading. If your webpage on your site takes more than 3 seconds to load, then the customer will have a strong tendency to leave your site and hop for your competitor site, and ultimately it will affect you. Slow picture loading is also one of the causes that your customers may abandon their carts on your site, hence to avoid this, you can use a different image with lower resolution for your mobile site and reduce your chances of losing customers.
Engage social media channels to your Mobile eCommerce site:
80% of the online customers purchase something after discovering it on social media channels. This is your chance to get more customers. If you use social media platforms to promote your eCommerce site then I recommend you integrate it with your eCommerce site now. You may find Facebook, Instagram, Twitter, and Pinterest have enabled the feature of publishing shoppable posts with the buy button in it, with which the consumers can purchase something from the website without leaving the social media platform. And it is eventually increasing the sales of a site. Try to integrate your social media accounts with your website and display your products there as a shoppable post and get a lot of customers. Remember your ultimate goal is to do business at your customers’ convenience, so do something which will make them happy and turn them as your loyal customers, which will result in more sales and revenues.
Implement Augmented Reality:
We are aware of this term Augmented Reality, which allows us to feel the digital object in our physical environment by using a device, and we have used it previously as well i.e., the Snapchat filter. Just like this, you can implement Augmented Reality on your eCommerce site, to provide a real-time product review experience to your customers. Many customers still prefer the brick and mortar in-person shopping as they can be able to have a closer look at the products before purchasing it, which they might miss in the case of online shopping. But augmented reality will provide them the same experience, by allowing them to check on the products before placing orders. Mobile devices are the best ones to use these features on the site, as they possess the front camera systems with sensors and object recognition features.
Enable Mobile Check-out options:
Every time you go shopping from a desktop site, you have to log in to the site to choose the products and fill up the blank places in the check out process with the payment information. But what if you cut off all the additional processes and offer a smooth check-out experience to your customers by suggesting the previously used payment information to them? Yes, that is possible, and doing this increases your sales as well. When a person doesn’t have to go through thousands of steps to get the check-out done, they will save their time and hence prefer your site for their next shopping destination. Besides, you can put a cherry on the top of the cake, by enabling the options of mobile payments via some payment apps i.e., Paypal, Google Pay, etc. It will make your customers happier, as they don’t have to put any payment information, they can simply click on the application option, and it will direct them to the app.
The above passages show you the trends for mobile eCommerce to follow in 2020 along with the importance of Mobile eCommerce in the eCommerce industry. Sales are the main important thing in any business, and today is the best opportunity for you to turn your site visitors to your online customers. These above-mentioned trends will help you to get more customers as well as happy customers who will get you more sales and revenues.
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