5 Benefits of Using Big Data Analytics in eCommerce
The number of online buyers is increasing through time since the pandemic hit the world. But if we look back, then we can see there was always a boom in the graph of digital buyers in the previous years. This pandemic may make them more prone to online shopping, but research from the previous years shows that the number of online buyers has reached almost 1.92 billion, which is almost a quarter of the world’s total population. And with the numbers of digital buyers, the online stores had also been increased. Research shows Amazon solely displays almost 122 million products on its website and these numerous online transactions produce a huge amount of data. In this article, I will depict the benefits of using this big data to improve business growth and increase sales. But jumping to that part, let’s start with an introduction to Big Data Analytics.