Covid-19 pandemic has strongly affected the daily lives of the citizens throughout the world in a very unplanned manner. The Governments are trying hard to save the lives and protect them from this deadly pandemic by imposing certain lockdowns, testing the people, segregating the people who are being doubted to get affected in quarantines, and also providing enough treatment to the diseased. The government officials are trying hard to restrict the outdoor movements of people except for the supply of essential goods and services. In this case, the role of eCommerce is worth looking at. For delivering the essential commodities from the supplier to the citizens eCommerce is playing a very important role. People choosing the items of their needs from their smartphones, and the retailers delivering the items to the doorstep of the citizens.

As this Coronavirus outbreak continues to lock people down in their homes, it limits the numbers of brick and mortar shopping and makes more customers interested in eCommerce as a solution to get the items they need in this pandemic. For this, the businesses which already had their eCommerce platform, are getting more revenue, and the other businesses are leaning towards this to earn more, as most of the customers are turning to online customers. Like that, the Beauty brands who already have invested in their online presence are in a better position than the brands rely on brick and mortar retailers who are almost closed or about to run out of the business in this pandemic weather. Apparently, like the other businesses, these pandemic times can be the golden opportunity for the beauty industries to get an eCommerce platform and step up for their online business. Why? Let’s see then. 

Why is this the best time for Beauty Industries to step up for Online Business?

There are many startups in the Fashion industry, who have already started their eCommerce site just to cut the extra cost that they spend for the middle man and retailers and directly reach the customers with their products, but in the Beauty industry, the equation is reversed. Here we may find many beauty brands are relying on some beauty retailers like Ulta, Sephora, or Target to promote their beauty and skincare products. Even the most famous Kylie Jenner was found to turn into Ulta Beauty for upscaling her cosmetics empire. Since most of these top-selling beauty retailers are going through the lockdown period, this is the perfect time for the beauty brands to get their own eCommerce site and directly reach the customers. As the beauty brands who have their own eCommerce sites reported that their sales are increasing from the beginning of the lockdown, and the hike up in the sales is still continuing. It is assumed that there are more customers who are still purchasing beauty, grooming, and skincare products to get ready for their Zoom calls, as the office trips are stopped now. They are treating themselves with beauty products besides working from home. Or it may possible that they are investing in the new creams, oils as well as new facial masks to achieve a full glowing post quarantine period. And for this the beauty brands who have their own eCommerce sites and platforms are winning new online customers, and experiencing increased sales. Some brands are even ready to provide more offers to get this hike up. A wellness brand named The Nue Company is getting healthy order volume from their own eCommerce site, and to get this boom going, they even cut the price of one of their top-selling products up to 40%. There are so many beauty brands who came online in this pandemic period and got so much increased sales that they think not to go back to the physical departmental business even after the lockdown gets over.

But still, there are some beauty brands focussing more on their departmental physical store instead focussing on their digital growth, and missing the opportunity to get the direct customers on-site. We should not forget that having an online presence through the eCommerce site is not negotiable instead of something. The same goes for the famous skincare beauty brand Tula, the head chief of this brand agrees with the above term. She said that the increased sales through its own eCommerce website will make up all the losses that the beauty industries have been faced due to the global pandemic. Even the brand itself is earning more from its own website than they usually earn from beauty retailers like Ulta, Amazon, QVC, etc, and this sales hike seems to be more in the amount than their previously annual earnings.

This pandemic seems to be the best time for the beauty brands to get their own eCommerce sites for promoting their own products. Due to the lockdown people turned to be online customers, and for the beauty products there was always a great demand in the population. In addition, people seem to buy more cosmetics in this lockdown period as they are getting more offers on the website, as well as they are investing more on this to step out form their house in the post quarantine time with a glowing skin that makes them look like WOW.

The above passages show you the importance of eCommerce in this pandemic, and it is the best time for the beauty industries to step up for their online business. The main reason is that they will get many direct customers on their site, to which their products can be directly reached, and this will cut off the extra costs that they spend for the middle man and the retailers. Beauty retailers are no doubt the good platforms for the beauty brands where many brands show their products to sell globally but in this pandemic it is not a good choice only to focus on the retailer sales. And it is clearly understandable from this article that if you create your own eCommerce site to launch your products there, you will get more direct customers and a hike up in your total sales, and the rest of it will continue with the beauty retailer channels as it was going previously.

Thank you for reading the full article. This article will help you to understand why an eCommerce site is most important at this time. If you find this article helpful, then please share the joy with us by commenting below as well as by sharing the article with your friends and colleagues. Also, if you think that something is missing here or you want to add up something in this article, then please let us know by commenting below. To get a personalized ready to use eCommerce site for your business, contact us. We in the WinSquares team are always ready to help people. Thank you, again!