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3 Instagram Video Strategies to Boost the eCommerce Sales

As the pandemic is increased day by day, the eCommerce industry is becoming competitive. Thousands of business persons already shifted their brick-and-mortar business to the digital platforms and more to come, which makes the competition more fierce. Everyone is having the same aim to get along with the flow and beat the competitors with the master strategies to boost up the sales and reach global consumers. At this time, being competitive with an advantage from social media support is the only way to hold your place and stand out from this competition. So, what should you do to leverage social media benefits to your eCommerce business?

Augmented Reality is Opening to New Ways in eCommerce

The only thing we love in the in-person shopping is the trial with the displayed products, be it with a new dress, or a new wristwatch, we love to try them on before purchasing. Since the pandemic is still going on, we have to rely on online shopping practices. But that does not mean that we have to compromise our favorite part of the shopping, we can still try our favorite dresses or anything at our home before ordering it from the online stores. Yes, it is possible with the integration of Augmented Reality in the field of eCommerce. We all know about the term Augmented Reality, it allows us to feel the digital object in our real world. It superimposes the digital computer-generated objects or images in the real world of a person and let him/her feel the presence of that digital object in his/her real world view. Any Snapchat or Instagram filter is the best example of Augmented Reality.

Why is this the best time for Beauty Industries to step up for Online Business?

As this Coronavirus outbreak continues to lock people down in their homes, it limits the numbers of brick and mortar shopping and makes more customers interested in eCommerce as a solution to get the items they need in this pandemic. For this, the businesses which already had their eCommerce platform, are getting more revenue, and the other businesses are leaning towards this to earn more, as most of the customers are turning to online customers. Like that, the Beauty brands who already have invested in their online presence are in a better position than the brands rely on brick and mortar retailers who are almost closed or about to run out of the business in this pandemic weather. Apparently, like the other businesses, these pandemic times can be the golden opportunity for the beauty industries to get an eCommerce platform and step up for their online business. Why? Let’s see then.

Why is E-commerce such an Important Part of Today’s Businesses?

The world is becoming digital, and so we are. We are doing almost everything in our lives on the internet, starting from education, watching movies, reading books, and contacting friends. And when you can find everything in your hand with the help of the internet, then why should you consider going out and check out the things physically! Like the same way, the businesses are being digital with the e-commerce platform, and through this, they are reaching millions of the customers, and selling their products and services online.