Including yourself, every customer loves a good deal. They are always looking for ways to save their money, and they prefer the stores which provide a good amount of deals on their products and services. And as a business owner, you always want to get a lot of customers on your virtual door, you always want to increase your sales. And offering discounts on products and services is the easiest way to attract people into your online stores. Whenever you tell people that they can save their money by purchasing a certain product from you or by using a certain payment process for checking out, you will quickly get their attention on your products as well as your stores. These discounts are the secret magnet that not only attracts the millions of customers to your store but also beneficiates your online business in many ways. From increasing sales to your stores, to make a strong reputation for your brand, customer discounts is the only ingredient in today’s eCommerce market competition.

What Types of Discounts can you use in your Online Business?

Research shows that almost 92% of online shoppers in the US from last year, have used discount coupons to purchase products from online stores. In today’s eCommerce weather, offering discounts is being a good strategy to attract more customers to stores and increase sales. Many small and large business owners are using this strategy and providing time-bound percentage discounts on their full-priced products to encourage more people to purchase from them and build a strong global business brand. Below I am mentioning some popular customer discounts that are being used widely by the various business owners around the online world,

1. Free Shipping:

This type of customer discount is the trendiest in the online business. Customers prefer this free shipping option more than the shorter delivery option, and they tend to wait longer to get this discount. You can easily use this customer discount by applying zero shipping charges on a certain product or a certain delivery distance, as well as on a certain price range to check out.

2. Buy 1, Get 1 Free:

This is the second most trending customer discount in the online business. This strategy works fine when the offer is being applied to a popular item. Eventually, it will be best if you use this offer on the seasonal trending items, like if you are a fashion business person, you can use this offer to the shorts and dresses in this summer, if you a beauty business person, then use this offer on the skincare products rather than the cosmetics. You can choose two different items as well for this customer discount so that both of your products will have the opportunity to get more sales.

3. Event/Seasonal Discounts:

We see some of the events are best for online sales, like Christmas, or New Year. People tend to purchase items in the festive seasons, and that is the best time to offer some discounts to the customers. Certain events like Black Friday, Cyber Weekend, are the greatest examples for promoting your products online with a discount percentage. Even the birthdays are the good days for a one-day annual sale percentage, where you can offer a one time discount to celebrate your foundation day, and the customers will wait for this day to get the offer.

4. Quantity Discount:

This is the basic discount we offer to the customers in our physical stores as well. We tend to provide a certain discount to the customers who purchase a lot of products from our store. Like this, you can also use this discount option in your online business. You can apply this option to a certain product so that if someone purchases two or more similar products, then they can save a percentage of the total amount. It not only drags customers to your store but also increases your sales to that particular product.

5. Loyalty Discount:

This is also a type of customer discount we use in our physical stores. In this, you can offer a certain amount of discount to a customer for being loyal to you for a certain time like one year. This will be a rewarding discount offer, and it will help you to build more loyalty with the customers.

6. Prepaid Discount

You can use this kind of discount when the customer tends to check out with his/her purchased items. Simply tell them that they will get a particular percentage discount if they pay you before getting the delivery, instead of choosing the cash on delivery option.

How Customer Discounts can Beneficiate your Online Business?

The customer discounts are not only meant to drag millions of customers to your virtual door but also, it will beneficiate your online business in the following ways,

Firstly, it will drag more Customers to your Site and build Loyalty.

Offering more customer discounts in your stores means more customers. People like to bargain while purchasing something, and when they can get a discount coupon, they will rush to the store and look into the products. More customers to your online store mean more traffic to your site, which will eventually benficiate your online presence. Also, if you provide discount coupons more often, then it will be easier to build loyalty bonds with the customers.

Secondly, it will increase your Sales.

More traffic and more customers result in increased sales. When you are offering the customer discount coupon for a limited time, your sales will eventually be increased for that time period.

Thirdly, it will improve your Brand Reputation.

A brand that offers discount more often to a particular customer, will improve their brand reputation. You will get a reputation by providing coupons to people of a particular age group or a particular profession, such as doctors, army, etc. Also, more discount offers, mean more publicity and thus you will make your business known to a lot of people.

And Lastly, it will Free up your Storage Space.

Customer discount does not only increase your sales it will free up your storage space also. It will be best to offer a customer discount once in a month, hence you will not be stuck with a particular item on your store, as well as you don’t have to face any loss for that item.

The above passages show you the way you can boost up your sales and brand identity to a global range by using the customer discount. It has a lot of advantages for your business, but you have to beware of the disadvantages too. You should not use the discount offer to a product which is not trending, or outdated form the market, hence you will lose the money. Also, please calculate before throwing a discount offer to an item, don’t give so much percentage offer that you will run out of the money. If you keep these two points in your mind, then you will definitely beneficiated from the customer discounts.

Thank you for reading the full article with lots of patience. You guys are amazing readers. If you find this article helpful then please let us know by commenting below, and show some love to us by sharing the post with your friends and colleagues. Also, please let us know if you think something is missing in this article. If you want to get a ready-to-use website for your business, then please contact us. We in the WinSquares team, are always ready to help you. Thank you again!