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7 Reasons Why Your Business Needs a Mobile Application

With the current pandemic situation and lockdowns all over the world, the time we spend with our mobile phones has drastically increased. And nowadays mobile phones are so affordable, that even the kids under teenage are occupied with smartphones most of the time. And when the world is already in the digital age, this pandemic just worked as a catalyst. In this time, many of the businesses have gone digital from their brick-and-mortar business, but there are competitions too. While everyone is trying to beat others with a competitive advantage, making your business popular among all of them will be quite problematic. According to some research, the use of mobile phones has been increased through times, which let the business have the opportunity to reach them via their smartphones, with a mobile application for the business. In this article, I am going to depict the reason why your online business needs a mobile application along with the benefits.

What type of content you should have on your eCommerce site?

In general terms, content means the information that is published on a site either in an infographic form or maybe in text format, it is something that educates others about a thing (product/service) in an explained form. If you can feel the content of an object or services then you will be happy about the product and personalize it. There are two ways to present content, i.e., containing someone or you can say making someone educated regarding a topic and feeling the content or you can say completely understanding about the topic through the content. Both of these are used in eCommerce industries. The site owner tries to provide good quality relevant content to his/her customers for making them personalize about the products and services they offer. There are numerous contents and everything is not a must for an eCommerce e site. This article will tell you about the 5 types of content that you should have on your eCommerce site. But first, let’s get to know why it is necessary!

3 Ways 5G is Revolutionizing Business Productivity

To run the business, you may have implemented the latest technologies in your business, but will you be able to be updated in real-time? When everyone is at home and the internet is the only way to communicate with each other, you may face trouble getting real-time updates. Stopping your surroundings to use the internet may be impossible to think about, but we can improve the connectivity. Here come the roles of 5G. We all know it for its greater connectivity and significantly lower latency. Now let’s see if it can revolutionize business productivity or not.

Augmented Reality is Opening to New Ways in eCommerce

The only thing we love in the in-person shopping is the trial with the displayed products, be it with a new dress, or a new wristwatch, we love to try them on before purchasing. Since the pandemic is still going on, we have to rely on online shopping practices. But that does not mean that we have to compromise our favorite part of the shopping, we can still try our favorite dresses or anything at our home before ordering it from the online stores. Yes, it is possible with the integration of Augmented Reality in the field of eCommerce. We all know about the term Augmented Reality, it allows us to feel the digital object in our real world. It superimposes the digital computer-generated objects or images in the real world of a person and let him/her feel the presence of that digital object in his/her real world view. Any Snapchat or Instagram filter is the best example of Augmented Reality.

Artificial Intelligence and Advanced Analytics as a Competitive Advantage

Our business process has been changed, we have shifted almost everything from our brick-and-mortar space to digital space. The Digital era has started long ago, but most of us are not used to this flow until the global pandemic hit the world. It set us locked down in our homes, and forced us to operate every essential work from our homes. Almost 70% of the global working population are now working from their homes because we can’t let this pandemic stop our work. For the future post-pandemic world, we have to hold the global economy. And hence a lot of brick-and-mortar businesses run out the track and collapsed, while many of the organizations are leveraging technologies to operate their processes. And the competition is high now, everyone wants to thrive in the post-pandemic world, and the technologies are the only saviors. In this article, I will discuss how organizations can get a competitive advantage by using AI and Advanced Analytics in proper ways. Let’s start with the fact of how AI and analytics mean to the business process.

Ways Businesses are Using RPA to Stay Competitive in this Pandemic

We have been digital enough to leave the humans’ work on the machines and let others focus on some other important tasks, and this is not surprising for the businesses that are using RPA to a whole new level to stay competitive at this time. Without any doubt, the pandemic will end one day, and the businesses should thrive towards that reach point to keep the global economy alive, but for this, we need to stay safe and well until we get a permanent solution in our hands. This pandemic sets us locked down in our homes, we can’t get to the workplaces to operate our works directly, even we can’t let the other employees take the risk on their lives, and in this case, only machines can help us out. Yes, I am talking about Artificial Intelligence and Robotics. We have known enough their benefits on the business process and this is the perfect time to implement this on the business to stay competitive, as the market competition will not decrease any way whether it is pandemic or not. So, let’s take a brief look at the impact of RPA on global businesses.

How Customer Discounts can Beneficiate your Online Business?

Including yourself, every customer loves a good deal. They are always looking for ways to save their money, and they prefer the stores which provide a good amount of deals on their products and services. And as a business owner, you always want to get a lot of customers on your virtual door, you always want to increase your sales. And offering discounts on products and services is the easiest way to attract people into your online stores. Whenever you tell people that they can save their money by purchasing a certain product from you or by using a certain payment process for checking out, you will quickly get their attention on your products as well as your stores. These discounts are the secret magnet that not only attracts the millions of customers to your store but also beneficiates your online business in many ways. From increasing sales to your stores, to make a strong reputation for your brand, customer discounts is the only ingredient in today’s eCommerce market competition.