customer engagement Archives

4 Ways Digitized Customer Experience can Beneficiate Your Business Motives

Sep 24, 2020

Customer experience is the overall discernment of a customer about your business’s service or brand. Customer care is a subset of the set, ‘The customer experience’. It is also abbreviated as CX. It must be noted that every little thing done in business will impact a customer’s experience. This will decide if they want your services in the future or not. It is impossible to think of any business which won’t get benefited through improved customer experience. So let’s have a look at how digitized customer experience will change the business scenario.

eCommerce

7 Reasons Why Your Business Needs a Mobile Application

Sep 16, 2020

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With the current pandemic situation and lockdowns all over the world, the time we spend with our mobile phones has drastically increased. And nowadays mobile phones are so affordable, that even the kids under teenage are occupied with smartphones most of the time. And when the world is already in the digital age, this pandemic just worked as a catalyst. In this time, many of the businesses have gone digital from their brick-and-mortar business, but there are competitions too. While everyone is trying to beat others with a competitive advantage, making your business popular among all of them will be quite problematic. According to some research, the use of mobile phones has been increased through times, which let the business have the opportunity to reach them via their smartphones, with a mobile application for the business. In this article, I am going to depict the reason why your online business needs a mobile application along with the benefits.

eCommerce

5 Benefits of Using Big Data Analytics in eCommerce

Sep 10, 2020

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The number of online buyers is increasing through time since the pandemic hit the world. But if we look back, then we can see there was always a boom in the graph of digital buyers in the previous years. This pandemic may make them more prone to online shopping, but research from the previous years shows that the number of online buyers has reached almost 1.92 billion, which is almost a quarter of the world’s total population. And with the numbers of digital buyers, the online stores had also been increased. Research shows Amazon solely displays almost 122 million products on its website and these numerous online transactions produce a huge amount of data. In this article, I will depict the benefits of using this big data to improve business growth and increase sales. But jumping to that part, let’s start with an introduction to Big Data Analytics.

eCommerce

What type of content you should have on your eCommerce site?

Aug 12, 2020

admin

In general terms, content means the information that is published on a site either in an infographic form or maybe in text format, it is something that educates others about a thing (product/service) in an explained form. If you can feel the content of an object or services then you will be happy about the product and personalize it. There are two ways to present content, i.e., containing someone or you can say making someone educated regarding a topic and feeling the content or you can say completely understanding about the topic through the content. Both of these are used in eCommerce industries. The site owner tries to provide good quality relevant content to his/her customers for making them personalize about the products and services they offer. There are numerous contents and everything is not a must for an eCommerce e site. This article will tell you about the 5 types of content that you should have on your eCommerce site. But first, let’s get to know why it is necessary!

eCommerce

Benefits of Having a Multi-Vendor eCommerce Site

Jul 22, 2020

admin

eCommerce is a growing industry in today’s world, as every person is considering online shopping as a part of their daily lives, and also, purchasing goods from the internet is the best method to maintain social distancing in this global pandemic. The eCommerce industry is like a growing flower, it is promoting new ideas and strategies to the merchants every day for increasing their sales and revenues. The multi-vendor eCommerce site is one of these strategies and ideas. Every day big numbers of internet users choose multi-vendor eCommerce sites to sell and buy goods and services. It has a lot of benefits equally for the site owners, the merchants, and the customers. But before jumping into the benefits part, let’s have an introduction to the Multi-Vendor eCommerce site.

eCommerce

Roles of Social Media in eCommerce

Jul 15, 2020

admin

We like flexibilities, we like to do things when we want and from anywhere we want, and this is possible only because technology is our friends. We the people of the digital age are more tech-dependent than our former generation, and we consider the online world as our everything. From doing businesses to meeting a friend everything we prefer to do online rather than meeting in-person. Just like that, the way of promoting products has been shifted from the typical paper and television advertisements to digital ads. And it is way simpler than the former one. Social Media is one of the trendiest ways to promote products and do business with large audiences. But you may have a question regarding why social media and how can it help the business as well? So, now let’s get to the first question in my next paragraph.

eCommerce

4 Trends for Mobile eCommerce to try in 2020

Jul 8, 2020

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Mobile eCommerce is opening a new direction in the eCommerce field, where the customers will feel more comfortable to shop online. The maximum of the online consumer base is covered with the Millennials and Gen Zers holders, and they are more likely to purchase items from their smartphones. For these new tech-savvy individuals the growth of mobile eCommerce is increasing through time. This mobile eCommerce is contributing major salse growth to the eCommerce industry and is an important part. So let’s see first the basic things of mobile eCommerce.

eCommerce

The Role of AI in eCommerce

Jul 1, 2020

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The traditional eCommerce is past now, it has been boomed up with the huge growth of consumers, and updating with modern technologies. To keep the consumer’s number increasing and getting a competitive advantage, the online business owners are leveraging many of the updated technologies in the eCommerce. These modern technologies help to improve the customer experience, increase more customer engagement, increase sales, lowering the costs, and strengthen the brand value. Artificial Intelligence is one of those modern technologies reshaping the future of eCommerce. But before going to the points of the application of AI on eCommerce, let’s discuss the way AI is transforming the traditional shopping experience!

Information Technology

Ways Businesses are Using RPA to Stay Competitive in this Pandemic

Jun 27, 2020

admin

We have been digital enough to leave the humans’ work on the machines and let others focus on some other important tasks, and this is not surprising for the businesses that are using RPA to a whole new level to stay competitive at this time. Without any doubt, the pandemic will end one day, and the businesses should thrive towards that reach point to keep the global economy alive, but for this, we need to stay safe and well until we get a permanent solution in our hands. This pandemic sets us locked down in our homes, we can’t get to the workplaces to operate our works directly, even we can’t let the other employees take the risk on their lives, and in this case, only machines can help us out. Yes, I am talking about Artificial Intelligence and Robotics. We have known enough their benefits on the business process and this is the perfect time to implement this on the business to stay competitive, as the market competition will not decrease any way whether it is pandemic or not. So, let’s take a brief look at the impact of RPA on global businesses.

eCommerce

How Customer Discounts can Beneficiate your Online Business?

Jun 17, 2020

admin

Including yourself, every customer loves a good deal. They are always looking for ways to save their money, and they prefer the stores which provide a good amount of deals on their products and services. And as a business owner, you always want to get a lot of customers on your virtual door, you always want to increase your sales. And offering discounts on products and services is the easiest way to attract people into your online stores. Whenever you tell people that they can save their money by purchasing a certain product from you or by using a certain payment process for checking out, you will quickly get their attention on your products as well as your stores. These discounts are the secret magnet that not only attracts the millions of customers to your store but also beneficiates your online business in many ways. From increasing sales to your stores, to make a strong reputation for your brand, customer discounts is the only ingredient in today’s eCommerce market competition.