We like flexibilities, we like to do things when we want and from anywhere we want, and this is possible only because technology is our friends. We the people of the digital age are more tech-dependent than our former generation, and we consider the online world as our everything. From doing businesses to meeting a friend everything we prefer to do online rather than meeting in-person. Just like that, the way of promoting products has been shifted from the typical paper and television advertisements to digital ads. And it is way simpler than the former one. Social Media is one of the trendiest ways to promote products and do business with large audiences. But you may have a question regarding why social media and how can it help the business as well? So, now let’s get to the first question in my next paragraph.
Social Media and Online Businesses
Social Media is considered as the most important tools for eCommerce. Since both these Social Media and eCommerce are a necessary part of our lives, there are opportunities to combine them and use this strategy to increase the sales and revenues for the online business. This new combination can be termed as Social eCommerce, where social media plays a vital role in the eCommerce industry. Social eCommerce is trendy as we all know that almost everyone scrolls the social media feeds at least for an hour in a day to get the information on the new products or to get updates and using this as a strategy attracts people to the virtual doors of the online stores. And with a proper strategy, using Social Media for businesses will open more beneficial ways to the business owners as well. Today in this article, I will discuss the roles of Social Media in eCommerce, as you have to know first the way social media can help you with its in-built options, before jumping to a decision to use it. So let’s go to that point.
Roles of Social Media in eCommerce
In the above passage, I showed you why social media is an important part of eCommerce, and how it can attract people. In this paragraph, I will show you the roles of social media in eCommerce, or you can say what are the options that Social Media can offer to help an eCommerce business. Below are the ways Social Media in-build options can be the crucial part for any eCommerce businesses,
Paid Advertisement Option:
Creating a digital advertisement is not new for online businesses. Every business owner thinks about posting advertisements digitally before stepping up for the online business. For promoting products digitally there are various tools, but social media offers something more to you. On social media advertisement, you will get paid features from where you can be able to select the age, gender, and location of your target audiences, and pay a certain amount to the platform. As we know that one will not find a business or brand post in the very first place after opening his/her social media account. At first, they will get to see the posts shared by their friends, and then if there are any business brands the user has liked or followed, s/he will be able to see the advertisement. But if you opt for this paid advertisement option, your sponsored post will appear to his/her timeline automatically, and s/he will be able to see the ad without liking or following the account. And then, if your products or business brand caught his/her attention, then s/he will go to visit your website and like/follow your business profile.
In-App Purchasing Option:
As the mobile eCommerce is growing in numbers, consumers don’t like to hopping from site to site and waiting for the responses, and that is why you might find that websites with slow loading pages are having a high bounce rate, also it is not acceptable to jump from an HTML page to another HTML page to complete the purchase. Digital advertising may direct your consumers to your website, but from there they have to search with the keywords to see your products. But Social Media has already implemented a magical solution for you. And it is In-App Purchase, where a user will be able to see a particular product advertisement in his/her feed, and with one click the product will be delivered in front of his/her door. Even they don’t have to put their payment information for purchasing the product every time. As shopping via mobile applications is in high demand, the applications have implemented mobile payment options for checking out.
Personal Messaging Option:
Contacting consumers through email and discussing the products takes so much time. Sometimes it happens that waiting results zero. Because some consumers don’t reply, and some of them may have lost the email in their crowded mailbox. But in social media, you will always get the option to send a message to a user personally, which calls DM or direct messages. Here you will be able to track the time when the user opens your message and read this. Also, there will be higher chances to get back the replies. Rather than a conversation on an advertisement post, it is good to have a one by one real-time conversation in the message inbox.
Live Video Streaming Option:
People like a detailed video of everything rather than having a still image, be it like an object, or a place. Usually, in the video, there is always a detailed description of a thing and that attracts people. Also, in a video, you will be able to share the review of a product as well as show your audiences how to use them. But the problem is communication, as there will be no option to communicate with your audiences in real-time while recording the normal video, you have to wait for their comments on your video post. But while you are streaming a live video recording from your account, first your consumers get notified that you are live, and then they will be able to communicate with you in real-time when you are on the video, and you will be able to answer their queries more precisely and accurately.
The above-written passages are showing you the way social media helps the eCommerce industry with some of its in-built options. And it will eventually help all the business owners who ever have planned to use social media as a strategy for their online business. As I said previously, social media is the most important tool for eCommerce for attracting consumers and increasing revenues because everyone is online but if you have a proper strategy, it will benefit you as well.
Thank you for reading the article. I like that you have completed it, please share this with your friends and colleagues and share your review in the comment box. If you have any question regarding this article then feel free to ask me in the comment box, I will try to answer it. And if you are interested in online business, then please contact us to get a ready-to-use beautiful website from us. Team WinSquares, are always ready to help you. Thank you again!
