eCommerce is not a newly sprouted plant in the business world, it was there for a long time. Slowly with the help of the latest technologies and the internet, it has grown up, as business owners started to spread their business in the digital world. But due to the covid-19 pandemic, the situation got changed. With governments putting restrictions on the social gathering through lockdown, many of the businesses run out from the track, many shut down. But no one can sit like this in their homes, whereas foods and some essential commodities are necessary to be sold, and hence eCommerce being the only option to continue the business online. The future of eCommerce is bright and upward as the modern technologies are updated and still updating, and the world is being digital with these updated technologies. But, what will be its future in the post-pandemic era? Before getting into the post-pandemic future, let’s discuss the impact of this global pandemic on the eCommerce.
Impact of the Global Pandemic on the eCommerce
Though eCommerce was there from the beginning, it was not that popular and essential for every business. Businesses had their websites from the beginning just to increase sales and get more customers, but this pandemic let almost every business turn to an online business, along with a beautiful website and a huge online customer base. Undoubtedly, this global pandemic has the biggest impact on the field of eCommerce. As governments are putting the lockdown countrywide to stop the spreading of coronavirus, many of people are leaning towards the online shopping option to purchase their essential commodities by maintaining enough social distance and contactless payment. Research shows that this impact will not just be a short term boost up, but also it will be a permanent effect on eCommerce. And maybe it is possible that eCommerce be a must-have part of a business strategy in the post quarantine period.
The Post Pandemic Future of eCommerce
As said, that the impact on the global pandemic will not have a short term temporary effect on the eCommerce filed, there is some following trend which will go on with the eCommerce even after the pandemic ends,
People will find themselves more Comfortable with Online Shopping.
As a customer simply answer this question, will you choose to rush into a brick and mortar store before the closing times by leaving you home and getting ready for a public day out prior to shop from your smartphone while lying on your bed in your PJs? I bet your answer will be NO. We all like to have comfort and if we get comfortable with a particular thing, then there will be no reason to leave that until it harms. Like this, with better internet connectivity, and internet friendly devices in the home, people will get more comfortable with the online shopping experience and the contactless digital payment, so that they will hardly want to rush to a brick and mortar store for purchasing something.
Online Sales Growth will be Unstoppable.
For coping up with the pandemic situation, many business owners obliged to step up for the online business. But after their first sale, they will eventually find out that they can make more sales in a month than they normally make from their physical stores. Eventually one would like to earn more, and if this happens while sleeping, then there is no point to talk more. Yes, eCommerce stores will provide passive earning, as the store remains always active in the digital world, and there are no specific hours to sell and display the products. Customers can come to the website at any time they want, from anywhere they want, which will increase the sales of the business. And sales are the most important part of any business.
Savings will be Necessary for the Post Pandemic Era to get back to Normal Way.
To get back to the normal days with the same workflow and employees you have to increase the savings bedside the sales. And eCommerce will give you more options to cut the extra costs from your business to save money. Starting from the monthly rentals and bill payments, any extra cost will be cut off if you shift your business online. Also, you can save your money on each person’s head too. You don’t have to hire different salespersons for different reasons, you can simply hire a chatbot on your website for communicating with your customers available for 24/7 without having any break. You don’t have to pay for a nighttime security guard, as your website is completely safe on the internet with firewalls and other security options. Also, you don’t have to bear any decorations cost for redesigning your site. You can simply change the theme, logo, or you can hire a good website builder team for doing that, at least you don’t have to give contracts to different persons for different works. You can save the extra cost for the product delivery as well by charging the customers a total price of a product including the delivery fee.
Having a Global Identity with the Online Presence.
Nothing can beat this part of eCommerce, as it will give your business brand a global identity by reaching to more people, beyond your geographical border just with one click, and you get a good global impact on your brand by making sales to the people of the different regions. Selling your products on a brick and mortar store will never provide you this opportunity, without traveling to that place. Every business owner wants to be introduced with their brand name globally, and with eCommerce it is possible.
The above passages show you the future trends of eCommerce in the post-pandemic era. It is true that we are getting bored by sitting in our house for months, we are missing everything. Maybe after the pandemic, everything will be normal, and we again get the opportunity to go out, but some habits stuck to our lifestyle like a glue stick, and online shopping is one of them. This pandemic made us more tech-friendly. Although after the pandemic, there will still be the risk of getting affected, and for maintaining the rules it is better to shop online rather than rushing towards the brick and mortar stores. And for the business owners, it will be good to be present on both the platforms, both in the physical store and the digital world with your business brand.
Thank you for reading the full article. I hope you guys will enjoy it. Please share your reviews in the comment box and share the article with your friends and colleagues if you think this will help them. Please let us know if you think that something is missing here or you have anything to add up in this article. To make an online presence for your business with a ready-to-use beautiful website, please contact us. We in the WinSquares team are always ready to help you.
